Recruiting Your Own Micro-Influencers and Advocate Supporters

Winning the narrative and driving engagement on social media is harder than ever. Gaining traction for your organization’s message is...

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24 students
Last updated May 15, 2024
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Winning the narrative and driving engagement on social media is harder than ever. Gaining traction for your organization’s message is becoming harder in a crowded social space. Getting any meaningful organic engagement on most Facebook pages is a thing of the past.


But all is not lost. Many organizations are getting real and making an impact by engaging their Micro-Influencers and Advocate Supporters. Your organization likely has hundreds or thousands of people who want to help you spread your message.


This Training and Strategy Cohort will help you understand how to build an Amplification and Engagement Program of Micro-Influencers and Advocate Supporters. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program through this cohort.

Our mission is to provide you with the coaching, resources, and tools to create a campaign, find a creator, and begin working towards executing your campaign and reaching new audiences.

We’ll cover:

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Brad Caldana Instructor
Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns.I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.
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Beth Becker Instructor
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading NOI style digital boot camp trainings and mentoring the next generation of digital campaigners. Ms. Becker blends strategy with hands-on expertise in the use of social media to organize grassroots movements and energize campaigns.

Welcome to the Digital Strategy Hub

We are in beta and please email support @ with any issues or features that would make your experience better.

We have a feedback call to hear what would be most useful to you:

Thursday April at 1 ET / 10am PT