How to Make Google Analytics 4 Work for Your Nonprofit — March 2024 - Center for Digital Strategy

Documentation for what the different built-in variables mean: https://www.simoahava.com/analytics/variable-guide-google-tag-manager/#built-in-variables

The Chrome extension that can help you figure out if you have the Meta pixel running on your site. It's called Meta Pixel Helper: https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Options for saving Universal Analytics data: https://www.searchenginejournal.com/ga4-historical-data/447519/

Brad Caldana Instructor

Emily Paterson Instructor

Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.

How to Make Google Analytics 4 Work for Your Nonprofit — March 2024

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