Fundamentals of Digital Strategy Nonprofits, Advocacy, and Campaigns 2.0

Get a solid foundation in Digital Strategy for Nonprofits, Advocacy, and Campaigns. This is a full course designed to help you get a foundational framework for digital strategy. Too many organizations and digital managers are working from project to project without a unified digital strategy. This course will help you develop consistent frameworks for your digital strategy.

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Last updated June 3, 2024

Get a solid foundation in Digital Strategy for Nonprofits, Advocacy, and Campaigns. This is a full course designed to help you get a foundational framework for digital strategy.
Too many organizations and digital managers are working from project to project without a unified digital strategy. This course will help you develop consistent frameworks for your digital strategy.

Why This Course?

  • Updated and Relevant: The digital landscape is ever-changing. What worked yesterday might not work today. This course integrates the latest in digital strategy to keep you ahead of the curve.
  • Comprehensive Curriculum: Dive deep into the core aspects of digital strategy, including engagement cycles, tactical deployments, and strategic planning. Learn not just the ‘what’, but the ‘how’ and ‘why’ of digital maneuvers in the nonprofit sector.
  • Interactive Learning Experience: Don’t just learn—engage! This course includes live group discussions and Q&A sessions with Brad, providing insights and support.

What You’ll Learn

  • The Three Pillars of Digital Strategy: Understand the essential components—capacity, strategy, and infrastructure—and how to align them with your organization’s goals.
  • Engagement and Marketing Essentials: Master the fundamentals of engaging supporters effectively and marketing your campaigns using digital tools.
  • Budgets and Staffing for Digital Success: Plan and allocate resources smartly, ensuring that your digital strategies are both effective and sustainable.
  • Strategic Planning Templates: Walk away with practical tools and templates to implement what you learn directly into your ongoing and upcoming projects.

Special Features

  • Interactive Sessions: Regular live group sessions with Brad to discuss challenges, strategies, and successes.
  • Access to Expertise: Direct access to Brad for personalized advice and insights throughout your course journey.
  • Cohort Conversations: Engage with peers, share experiences, and grow together in dedicated group discussions.

Course Content

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Strategic Digital Planning Template Slides from each lesson Recordings and summaries

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Brad Caldana Instructor
Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

Welcome to the Digital Strategy Hub

We are in beta and please email support @ centerfordigitalstrategy.com with any issues or features that would make your experience better.


We have a feedback call to hear what would be most useful to you:

Thursday April at 1 ET / 10am PT