Here are the learning objectives for this module:
- Understand the elements that impact search engine discovery, crawling, indexing, and ranking
- Know what tools you can use for an SEO technical audit or benchmark
- How to use the data in Google Search Console and Bing Webmaster Center accounts
- Understand the major Google tech SEO “Rules”
- Know which tech mistakes could get you penalized or banned from Google
- Understand the SEO implications of new technologies and (JavaScript frameworks, AMP and PWAs)
- Know where to go to get your tech SEO questions answered
The Lesson Plan is included in this powerful course:
- Lesson #1: Google in 2024
- Lesson #2: Google’s 2024 Content Guidelines That Impact Indexing
- Lesson 3: An SEO’s Focus
- Lesson 4: Technical SEO Overview
- Lesson 5: Discovery
- Lesson 6: Crawling
- Lesson 7: Rendering
- Lesson 8: Indexing
- Lesson 9: Ranking
- Lesson 10: Google Penalties
- Lesson 11: E-commerce SEO
- Lesson 12: Local SEO
- Lesson 13: Journal SEO
- Lesson 14: International SEO
- Lesson 15: Tips for Adding a Strong Tech Ticket
- Lesson 16: Additional Resources
